MoleSafe´s Transformation
Applying technology, clinical expertise, and data to skin cancer diagnostics to improve patient outcomes, lower healthcare system costs, and expand access to all patients, while also helping monitor and maintain natural beauty and youth throughout our life journey.
MoleSafe Transformation
Today
MoleSafe operates four centers in New Jersey and Manhattan. We also partner with prestigious hospital systems such as White Plains Hospital, and the Lewis Cancer Center. By leveraging cutting-edge technologies, MoleSafe provides advanced imaging diagnostic services with a singular focus: saving lives.
Goal
We connect patients and physicians to fight skin cancer, supporting over 80 million at-risk individuals in the U.S., and by screening underserved communities, we save lives and reduce the costs of undiagnosed conditions.
Strategy
Total Body Photography (TBP) used as a baseline, similar to blood work, mammograms, and colonoscopies. National expansion through a turnkey medical business model
Monitor and maintain your skin's health throughout your life journey
- Peace of mind with documented digital images of every skin lesion
- Save lives through preventive care
- Additional revenue streams from image readings
- Decrease expenses by using Molesafe to image, allowing doctors to focus on diagnosing and treating patients
- Enhanced patient experience by incorporating AI technology platform
- Retention of patients within the practice, preventing potential patient theft
- Expansion into the health and beauty category, complementing services like Botox and facelifts
Why MoleSafe?
Skin Cancer Facts
- Most Prevalent Cancer: Skin Cancer is the most prevalent form of cancer in the U.S.
- Mortality Rate: 2.5 people die every hour from skin cancer in the United States.
- Limited Access to Care: Only 30% of the U.S. population has access to dermatological care due to a shortage of dermatologists.
- Time Constraints: Physicians have limited time to conduct thorough skin evaluations
Molesafe Solution
- Comprehensive Baseline of Your Skin (Skinogram): Molesafe digitally documents your skin from your head to your toes.
- Advanced Change Detection Documentation: Molesafe uses AI-driven technology to detect any changes to your skin.
- Detailed Analysis: Physician referrals, patient self-evaluations, Molesafe clinical protocols, and AI change detection determine the necessity for additional high-resolution images (Dermoscopy).
Review & Recommendations
- Expert Analysis: Our board-certified dermatologists review the images and issue recommendations to the patient’s referring physician
- Collaborative Care: Your referring physician reviews the MoleSafe skinogram report with you and then performs a physical examination to formulate a diagnosis and treatment plan.
- Physical Examination Required: MoleSafe is not a replacement for Physical Examination
Health, Beauty, and Aging Tracking
- Lifelong Skin Health Monitoring: MoleSafe monitors and tracks your skin health throughout your life, allowing you to see how your skin ages at different timelines.
- Product and Procedure Response: Assess how your skin reacts to various creams, lotions, procedures (like Botox and collagen), and even hair and skincare products.
The New MoleSafe
Old MoleSafe-Previous Barriers
Imaging
- Total Body Photography inefficient and under utilized
- Process takes 90 minutes +
- Cameras attached to PC
- Plotting of moles on avatar one at a time
- No AI functionality
- No ability to compare previous baseline images
New MoleSafe-Solutions Today
Imaging
- Total Body Photography performed as baseline every 6 months
- Total body photography performed in 8-10 minutes
- Now use smart phones- completely portable
- Sequencing of images plots automatically
- AI driven platform
- Algorithm with built in change detection
Software
- MoleSafe Central Admin System
- System has multiple modules that don’t communicate
- Requires transfer agent that overwrites previous data
- Images can not be stored in system
- Multiple steps required for nearly all tasks
- Supply shortage, don’t want to work many hours, high pay
Software
- Dermengine Platform
- Seamless fully integrated cloud-based system
- System easily accessible with wifi
- Images stored in AWS S3 Platform
- Efficient system streamlines process
Replace with medical assistants and technicians
Infrastructure
- Poor communication
- Requests not being addressed or completed
- No Accountability
- Supply shortage, don’t want to work many hours, high pay
Infrastructure
- New Leadership team
- New Leadership team
- New Leadership team
Nurses
- Supply shortage, don’t want to work many hours, high pay
Nurses
Replace with medical assistants and technicians
Patient Payments & Billing
- High cost of out-of-pocket cash payments
- Out of network processes limited
- Lack of clear billable code for Molesafe procedures
Patient Payments & Billing
- New Patient Plans aimed at someone for everyone
- Success in out of network reimbursements
- Additional office visits, reading of images, biopsies, and procedures
Technology & Processes
MoleSafe Equipment
We will provide our new technology package to each facility that you are interested in offering our services
- Cameras – iPhone 15 Pro Max
- OptimaLight – Total Body Photography Package
- Molescope II – Universal Attachment
- MoleSafe Matt
- MoleSafe Backdrop
MoleSafe Training
We will provide our new training and certification protocols to each facility that you are interested in offering our services
- Training & certification of designated staff that you wish to become a certified MoleSafe Skinographer
- This could be a combination of training at our New Jersey Headquarters and/or training at one of your centers
MoleSafe - Field Representative
- MoleSafe will provide a full-time dedicated Director of Business Development to your market
- Support provided in training
- Education to the community on MoleSafe Value proposition to the doctors and staff in your markets
- Will work with you and your team towards the goal of books filled patients/day based on a 5-day work week
Value Proposition
Improved Accuracy – TBP captures the entire body, including the soles, scalp, and hands, streamlining the examination process. AI-powered imaging increases the precision of early skin cancer detection, leading to better patient outcomes.
Comprehensive Monitoring – Enables thorough documentation and monitoring of skin changes over time, providing a detailed historical record that can highlight subtle changes indicative of skin cancer.
Early Intervention – Early detection of skin cancer significantly enhances prognosis and reduces treatment costs by identifying issues before they become severe.
Data-Driven Decisions – Screening patients with AI-driven change detection algorithms before physical exams allows for more focused consultations and comprehensive exams. This saves valuable time, enabling clinicians to concentrate on diagnosing and treating patients.
Easy to Implement -TBP requires only one room and takes just 15–30 minutes, fitting seamlessly into existing workflows without the need for additional staff. TBP can be performed by CMA and/or Physician Assistant, freeing up MD providers to focus on patient care.
Scalable Model – The procedure’s simplicity and efficiency make it easy to scale across multiple locations, enhancing the overall value proposition for the entire practice network.
Increased Patient Volume – Every referral to TBP can generate additional office visits and attract new patients seeking
Billing Opportunities – TBP can be billed as a specialized procedure for qualifying plans, offering an additional revenue stream beyond standard dermatological services.
Market Differentiation – Adopting innovative AI technology positions the practice as a leader in dermatology, differentiating it from competitors and potentially attracting more referrals.
MoleSafe Facility Workflow
Patient Completes MoleSafe Evaluation
Billable Codes
99212/99213
New patient office visit
99203/99204
Whole Body photography
96904
Billable Codes Normal Evaluation
- Provider telephone call to discuss results 99441
Billable Codes Abnormal Evaluation
99212/99213
Skin Biopsies
Tangential Biopsy 11102
Punch Biopsy 11104
Incisional Biopsy 11106
Billable Code Normal Pathology
99441
Billable Code Abnormal Pathology
99441
MoleSafe Implementation Models
MoleSafe offers three turnkey solutions, giving you the flexibility as to how best manage your patients skin health. Generate additional revenue reading images, increasing office visits, increasing procedures through new found pathology, and decreasing costly doctor labor.
MoleSafe Facility
Refer your patients to a Molesafe facility
- Patients referred to MoleSafe Center
- Imaging performed at Molesafe center
- Report sent to patient & their team of doctors
- All images and reports stored in a secure HIPPA compliant Amazon S3 cloud patient portal
- Patients sent back to their doctors for physical examinations
MoleSafe Facility
Molesafe images patients at your facility
- Molesafe leases space at your facility
- Molesafe brings all equipment & staffing to you.
- All imaging done at your facility
- Molesafe helps to drive patients to your business through digital marketing & field representatives
- All images and reports stored in a secure HIPPA compliant Amazon S3 cloud patient portal
MoleSafe Facility
- Molesafe licenses and provides support for all equipment (hardware & software)
- MoleSafe trains your medical assistants/technicians to become certified MoleSafe skinographers
- Molesafe helps to drive patients to your business through digital marketing & field representatives
- All images and reports stored in a secure HIPPA compliant Amazon S3 cloud patient portal
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